Moving Image Formats about Food- Blog 7 (Dr Oetker)

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Dr Oetker adverts 
(starring Catherine Steadman)

One thing I'd like to clear up before we start- yes everybody the actress within the Dr. Oetker advert is Catherine Steadman. She is the woman starred in the "Things are changing" O2 adverts (http://www.youtube.com/watch?v=hvkLxeRfpNI), 

 played character Joan, Catherine Howard's friend and maid in series four of "The Tudors TV series", 

 as well as starring in an episode 'Duke of Edinburgh Awards' of "The Inbetweeners" as character Daisy. 

The Advert-  

 The most recent advert that Catherine Steadman has done is the baking accessories for Dr. Oetker- (

http://www.youtube.com/watch?v=hvkLxeRfpNI).

The ad shows a female and male friends cooking together, but throughout the decorating stage of making cupcakes, they get a little competitive. After putting on swirly icing ontop of the fairy cakes, silver balls, and flowers to make them more attractive to eat, they offer them to friends and possibly family that they are entertaining for the day.

The Feel of the Advert- 

I love this ad, mainly because it makes you want to get actively baking within the kitchen again. It's also a wonderful way to make baking exciting, especially for kids, as the end of the ad shows a lot of young children nabbing the cupcakes off the plates. It's very tit for tat this campaign, showing that you can never make a cake or pudding look too much, too pretty, or too yummy to eat, that there is always going to be that feeling of 'my cupcakes look better than yours'.

My Personal Experience- 

Again from watching this advert, it got me wanting to try out more baking, or rather start to look into baking my own things instead of buying them in the shops. Since seeing this baking advert on TV for the last few weeks I have attempted shortbread, chocolate cupcakes with icing/frosting, chocolate rice crispy cakes, and am still waiting for cooking apples to come down in price so I can try and do apple crumble. It wasn't just me though that got me wanting to try out cake cooking, my partner actually fancied fairy cakes one night, and we just ended up making our own. 

As much as the campaign for Dr. Oetker's accessories for baking gives you ideas to try out yourself, by using the actual product, yes it is a good idea to make your cakes look nice, but I know that this variety of cooking things are expensive, and due to my financial situation, I wouldn't be able to afford a can of spray icing for like £4.19 ($6.35). Looking on the online website (http://www.oetkeronline.co.uk) they do have a lot of great things to satisfy your sweet tooth, but at a price. But to have the best, you have to spend more- that's always been the way, so until I have the money, I will be making my own icing and cake mixes, but always have Dr. Oetker's accessory collection in mind. 

Happy Baking

Moving Image Formats about Food- Blog 6

Lurpak butter ads 

Lurpaks butter adverts have always been rememberable, the most famous one was with the butter man in the 1980s and early 90s. 

 The Adverts (Chop Chop advert)- 

 

Recently over the last few months, we have seen new adverts for the butter. An interesting collaboration of shots showing different techniques in the kitchen- as the song goes..

“chop chop chop chop chopping

dice dice dice dice dicing

peal peal peal peal pealing

we’r cooking up a rainbow today

healthy doesn’t have to taste hum drum

blend blend blend blend blending

mash mash mash mash mashing

roast veg brash brace burning

we’re cooking up a rainbow today

chop chop chop chop chopping

we’re knocking up, fixing up, whipping up, we’re cooking up a rainbow” 

 

All sorts of vegetables and fruits and foods are prepared and cooked within the kitchen for different meals. This just shows you not only how to cook things and what you use when dealing with a type of food, but of course how and when to use the butter Lurpak.

(Proper Good Food advert)-

 The most recent advert that came after this was the ‘proper good food’ ads in 2012/2013-http://www.youtube.com/watch?v=c9ox1tMRyyk . Like the previous set of adverts, this also displays cooking different meals, greasing glass dishes, opening tins, melting ingredients on the pan, grating cheese, cutting carrots and putting a meal together and cooking it in the oven. The main advert on TV is the one showing how to make cheesy pasta dish and cottage pie. 

With the ads mentioned above, as well as looking briefly through Lurpak’s history of ads, the main theme isn’t necessarily about the butter itself, but about food and cooking, and of course using Lurpak butter within your cooking.  

 

(2011's advert)- 

This involved 'The Kitchen Odyssey' theme- http://www.youtube.com/watch?v=bj-HOzHarMU , which involved a man’s decision about what to have for breakfast before going to work. it ended up with him cracking open two eggs, melting some Lurpak butter in a pan, cooking the whisked eggs in the pan to make omelets and then grated cheese on top. 

 (2010 advert)- 

This was about a woman baking cakes- http://www.youtube.com/watch?v=0WFfj8n-PTE , The women baking cakes attempted to bake a chocolate and what looks like to be almond cake. Quick, but simple. The second ad in 2010 was about making pies- http://www.youtube.com/watch?v=-eMLOkyC7wM.  This involved a man attempting to make mince pie. I found this quite amusing this one not because it’s a man trying to cook, but because his reactions and how he just puts on the uncooked pastry in bits is the exact thing that first time cooks trying this would do. Very familiar. 

 (2009's adverts)- 

This year had a series of adverts displayed the different uses of the butter;

The first was the ‘Saturday is breakfast day’ with making pancakes in the advert- http://www.youtube.com/watch?v=xbCxzuDQikQ&list=PLFCE7462A2E55273C, which involved the story of using Lurpak butter with any type of breakfast you had on a morning. The laziness of staying in bed, suggested the concept of looking forward to breakfast because of the use of Lurpak. 

 The second ad to be shown in 2009 was the potato ad- http://www.youtube.com/watch?v=vmxgnhdKnek . This displayed information about the potato from growth to use. After that, it showed a male making jacket potatoes, and instead of showing all the different toppings like baked beans, cheese or even tuna on top of the baked potato, all that was shown was he putting on Lurpak butter. This stated that by only putting on Lurpak butter it would make your jacket potato taste good enough to eat plain. 

The third ad to appear for Lurpak in 2009 was the mushroom ad- http://www.youtube.com/watch?v=02J9S2Qq0CA&NR=1&feature=endscreen. This ad had the same principle as the potato ad, showing how mushrooms grew in the wild, giving some factual information about them, and then stating that by cooking them in Lurpak butter in a pan, would be enough to enjoy. 

The forth 2009 ad was about ‘lighter’- http://www.youtube.com/watch?v=V0Ew4HRfysw&feature=endscreen&NR=1. This ad opened up the option for cookers who wanted to eat but watch their weight, to use butter but not have to worry about the after-effects of having it. Lurpak lighter advert gave it’s butter fans the confidence to cook but to not worry about calories or what they were eating.

 

Other throughout the years such as the ‘bread’ ad in 2007, and the Lurpak spreadable ad in 1996, shows that this is a company dedicated to showing that Lurpak butter should be in everyone’s kitchens. 

My Experience- 

After looking into these adverts, I love the reoccurring theme of cooking within them over the last 15 years. The message behind them is clearly ‘with Lurpak it makes cooking easier’, as well as Lurpak making meals taste better. It’s wonderful to see adverts celebrating healthy food and home cooking. Brilliant use of close up shots to show the cooking itself, the textures of the foods, and the beautiful colours of cooking mixtures. 

Despite not using Lurpak butter, it has definitely made me change my mind about what to have for dinner after seeing some of the recent adverts. The ‘proper good food’ advert has made me want to have cottage mince pie one evening, and the advert with the catchy song “chop chop chop chop chopping…” etc has given me an insight into instruments and equipment within the kitchen unit, how to use them and what to use them for. 

Lurpaks advert campaigns get you excited about cooking and eating again, which, in my opinion, we all need to start doing again.